About

Design Beyond the Surface

Graphic design and typography do not exist in isolation. They exist in relation to the materials they are printed on, the spaces they inhabit, the heritage of the buildings around them, and the technology that carries them. Understanding those relationships is what makes communication coherent rather than merely correct.

My practice begins with visual communication — identity systems, editorial design, typography — and extends into the broader contexts where design decisions have consequences: materials, buildings, spaces, and systems. The work across these fields is not separate. It is the same inquiry from different angles.

The result is design that holds together when it meets the real world.

Method

Understand

Every project begins with listening. Before proposing solutions, I take time to understand your objectives, audience, constraints, priorities and, where relevant, budget. The goal is to identify not only what is being asked, but what is actually needed.

Advise

Ideas are discussed before they become commitments. Through meetings, research and practical experience, I help evaluate options, identify potential issues, and refine the direction of the project before significant time or resources are invested.

Design

Whether creating a publication, visual identity, photograph, or advisory report, the work develops through structured iterations. Early drafts establish direction, allowing key decisions to be made before details are refined.

Deliver

Projects are completed through a controlled review process with agreed revision rounds, resulting in polished, implementable outcomes that are ready for publication, production or practical use.

From initial uncertainty to thoughtful, implementable outcomes.

Areas of Work

Areas of engagement, not a list of services.

The practice spans several connected disciplines. These are the domains where design decisions tend to have the deepest consequences.

Systems

Understanding the relationships between communication, technology, materials, and place. Where disciplines converge into coherent decisions.

Documentation

Photography, research, observation. Recording and communicating information about places, materials, and processes.

Built Environment

Buildings, materials, heritage, spatial communication, physical context. Design that understands the place it inhabits.

Visual Communication

Identity systems, typography, editorial design, publications, information design, wayfinding, signage, and communication systems.
Design that helps people understand, navigate, and engage with information.

Graphic Design

Identity systems, editorial design, printed matter, visual communication. The foundation from which all other work extends.

See all our services
Selected Projects

Reasoning as much as results.

Each project is presented as a case study: the context, the challenge, the process, the key decisions, and the outcome. The reasoning matters as much as what was made.

Designing for the Bible Society of Slovenia

A Long-Term Design Relationship Some design projects are measured in weeks. Others unfold over years. My collaboration with the Bible Society of […]

Evolving a Recognisable Design System: New Colours and Materials in Slovene Bible Editions

Design systems that live in the real world rarely remain static. As printing cycles continue and user expectations shift, long-standing publications require […]

Laser Cut Inlays as Design Elements that define the space: Material Detail in Built Environments

Visual elements within parquet flooring can play an important role in defining space, as they function not only as decoration, but as […]

See other projects

“Matic doesn’t simply execute a task. He takes time to understand the wider context and often identifies opportunities or problems that others have overlooked.”

Aljaž Simonič Small business owner, Gobarna.si

“Matic is one of the easiest people I’ve ever worked with. Anyone who has spent time working with graphic designers knows just how valuable that is, and what a blessing it is. Professional, responsive, and always focused on finding practical solutions.”

Benjamin Siter Project Manager, Family and Life Slovenia

“Matic has been an indispensable part of our work at the Bible Society of Slovenia. His contribution has helped modernise our visual identity, improve the design of our publications, and bring fresh thinking to the presentation of the Bible itself. His ability to learn quickly, solve problems independently, and work effectively under pressure has made him a trusted collaborator across design, digital communication, and technology.”

Matjaž Črnivec General Secretary, Bible Society of Slovenia

Selected Clients & organizations

Organisations, institutions and businesses that have entrusted me with projects in communication, publishing, heritage and design.

Contact

Discuss a project.

Whether the work involves graphic design, typography, a communication system, a building, or something that crosses between them — the conversation is welcome. Complex projects benefit from a thoughtful eye before decisions are made.

 

 

    Your Name (required)

    Your Email (required)

    Subject

    Your Message